Explore Japan
Season 1 • Episode 18: Sweet Revolutionary: Mastering the Art of Marketing Wagashi • Watch with subtitles
Episode 18: Sweet Revolutionary: Mastering the Art of Marketing Wagashi
February 4, 2022 • 28 min
The delectable Japanese confectionary tradition of wagashi dates back to ancient times, featuring shapes and flavors that change with the seasons. Sanno Hiroyuki, 39 years old, is a freelance artisan who is revolutionizing the world of wagashi. His social media posts often go viral, reaching young people all across the globe. He doesn’t have his own shop, but he gets orders from overseas as well. What’s the appeal of his creative approach to wagashi? We’ll follow Sanno as he forges delicious new paths in this age-old craft.
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