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"The Cowboys you know, the truth you don't."
Team owner Jerry Jones' journey transforming the Cowboys. Leading players/coaches to 3 NFL titles in '90s, becoming innovative sports leader with world's most valuable franchise.
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August 19, 2025 • 45m
Saddled with debt, Jerry Jones takes a gamble on an oil well. When it pays off, he buys the Cowboys — and stuns fans by firing a beloved coach.
August 19, 2025 • 68m
As Dallas pins their hopes on quarterback Troy Aikman, Jones earns jeers for an unpopular trade. Still, he has an ace up his sleeve: Emmitt Smith.
August 19, 2025 • 53m
The Cowboys take aim at the San Francisco 49ers, toppling an NFL dynasty. Jones and coach Jimmy Johnson remember their days playing together in college.
August 19, 2025 • 67m
Back-to-back Super Bowl wins elevate the Cowboys to pop culture icons. Cracks form in the relationship between owner and coach, and a snub sparks ire.
August 19, 2025 • 64m
Better team, bigger egos. As Jones and Johnson butt heads, the Cowboys eye a three-peat and welcome a controversial new coach.
August 19, 2025 • 68m
The arrival of Deion Sanders adds sparkle to the Cowboys' star — and draws scrutiny from the NFL about Jones' use of cash and rogue marketing tactics.
August 19, 2025 • 58m
The dynasty enters a downward spiral when Michael Irvin's legal woes make headlines. As the team's image slips and injuries mount, key players exit.
August 19, 2025 • 42m
Nearly three decades after the Cowboys' last Super Bowl, Jones extends an olive branch to Johnson and looks back on his legacy.
