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Half-hour program on the "real-life adventure" of big business. Newsman Eric Sevareid, who served as host, described the series as neither "chamber of commerce boosterism" nor anti-establishment; rather, "an effort to report how various industrial sectors actually work."
Self - Host
October 2, 1981 • 28m
Bill Brodnax (Taurus Petroleum) drills for gas in the Cajun country of southern Louisiana. Witness how drilling is planned, financed, and carried out. In the closing moments, viewers learn alongside the wildcatter and his backers whether the well does in fact strike gas.
October 9, 1981 • 28m
Loy Weston, the American chairman of Kentucky Fried Chicken Japan, presides over 324 stores. Witness the setting up of a new outlet in northeast Tokyo.
October 16, 1981 • 28m
Examining the future of AT&T as its telephone monopoly ends and a new era of tooth-and-nail competition begins.
October 23, 1981 • 29m
The bizarre preparations for an auction where millionaires bid for race horses. (Tom Gentry Farms)
October 30, 1981 • 28m
Inforex was a $70 million-a-year computer firm that rode the high-tech wave to prosperity in the early 1970s. Founded in 1968, it had burst on the scene with the IKE, a television-like data entry machine that had rendered the old punchcard systems obsolete. But the company had never been able to come up with a profitable second product.
November 6, 1981 • 27m
Entertainment industries, searching for safer products with bigger returns on investments, have joined forces to create 'properties'. Witness one such property progress from inception to spinoff.
November 13, 1981 • 28m
One of the new airlines challenging the giants of the industry in the wake of deregulation, New York Air is followed from start-up to inaugural flight.
November 20, 1981 • 29m
Unhappy with the unpredictability of cotton prices, many Mississippi Delta farmers are converting their hardscrabble land to catfish "farms" of 80-acre ponds.
November 27, 1981 • 29m
Levi-Strauss attempt to market a moderately priced, mass produced men's suit.
December 4, 1981 • 28m
The San Diego subsidiary of Japan's fastest-growing company -- Kyoto Ceramic -- illustrates Japan's management techniques.
December 11, 1981 • 28m
Tom Bata, chairman of Bata Shoe, visits his company's manufacturing plants in Chile, Upper Volta, Mauritius, Sri Lanka, and Kenya.
December 18, 1981 • 28m
How market leader Boeing stays on top of the world aircraft business.
December 25, 1981 • 28m
John DeLorean, a former executive at General Motors, has used his fortune, reputation, expertise, and connections to produce a new sports car.
