Loading...
"A story about a kid with a dream. And the company that sold it to him."
When a 20-year-old attempts to win a fighter jet in a Pepsi sweepstakes, he sets the stage for a David versus Goliath court battle for the history books.
Self - John's Mom
Self - Former COO - Pepsi's Ad Agency
John Leonard
Todd Hoffman
November 17, 2022 • 38m
Seven million Pepsi Points to win a fighter jet? It should have been impossible. But 20-year-old John Leonard sees the ad in 1995 — and finds a loophole.
November 17, 2022 • 44m
John and Todd perfect their scheme. They send in their Pepsi Points and their check, and wait. The Pepsi executives scramble, and the lawyers descend.
November 17, 2022 • 37m
The Pentagon has to issue a statement. Scammers start to circle. To win this case, John needs to go to trial in the court of public opinion.
November 17, 2022 • 42m
Interviewees recall a 1992 campaign in the Philippines that went so awry, it led to riots and deaths. In 1999, John's court battle reaches a conclusion.
